The Thiruvambadi temple in Thrissur district is dedicated to Lord Shree Krishna. Devi Vishnumaya is also considered an important goddess of the temple. Thiruvambadi is among those nine temples that participate actively in the Thrissur Pooram.
Thiruvambadi and Paramekkavu temples are the strongest opponents or friendly rivals of each other in exhibiting their best art forms including caparisoned elephants, fireworks and giant umbrellas. The temple conducts a colourful ceremonious procession called Madathilvaravu to the Vadakkumnathan temple (where Thrissur Pooram is celebrated). The parade/procession is characterized by caparisoned elephants, drum performers and Panchavadyam (the traditional temple orchestra).
Thiruvambadi is one of the largest Krishna temples in Kerala and is believed to be over 1000 years old. It is very near the famous waterfalls Thusharagiri and Arippara.
Paramekkavu Bagavathi Temple, located at Thrissur, is one of the largest Bagavathi temples in Kerala. This temple is devoted to goddess Paramekkavu Bhagvathi. It is the strongest opponent of Thiruvambadi temple during the festival of Thrissur Pooram. The parade of fifteen caparisoned elephants from Paramekkavu temple to Vadakkumnathan temple is very enthusiastic.
The temple actively participates in Thrissur Pooram and is famous for making giant umbrellas. The celebration of Thrissur Pooram actually begins at noon, when the parade carrying the idol of Devi assembles at the temple. The temple is very popular for its traditional orchestra 'Palachottil Melom'.